Did you know it’s estimated we make anywhere from 5,000 to 35,000 choices in a day? We make hundreds of them, probably within the first few hours of waking up.
So, how does this impact your choices when it comes to food? There’s a psychological term at play here and it’s impacting your ability to make good choices.
It’s called “decision fatigue”, and my guess is you experience this at the end of a busy day and it’s standing in the way of your goals.
Decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session (or day) of decision making.
The classic decision fatigue scenario that most of us can relate to is the impulse buy in the checkout line of the grocery store. As we negotiate the aisles making a ton of food choices, our mental energy and willpower are zapped. By the time we get to the checkout it’s almost impossible to leave that chocolate bar or bag of chips behind as we unload our groceries from the cart.
Use the strategies below to help you stay aligned with your goals.